The Aspen Project

Bridget hanging out at the Knoll in Tiburon

 

How do you use your mobile phone to keep you organized and sane?

l am a mobile phone junkie -- could not live without it!

TypePad Conversations » Answer this question!

Six Apart ad:tech party tonight

Headed to Six Apart's ad:tech party @ Harlot (46 Minna btwn 1st & 2nd) NOW -- join us!

Win Free Avatar Tickets & Prizes Now! - Avatar Blog

Click join, post your favorite AVATAR links and photos - and you're automatically entered to win free AVATAR movie tickets, t-shirts, an xBox 360, the official AVATAR game and other fun prizes! And every time you add a new post, it's another entry for the grand prize – as well as an entry for daily prizes.

via avatarblog.typepad.com

Who wants to win an XBox & AVATAR Tickets. Join the official AVATAR community now!!!

RB: A Mad, Mad World -- the Age of Participation

    When did it happen?  Somewhere over the last five years, a significant shift happened in the relationship between customers and brands and the subsequent affect it has on marketing.   In reality, the change has been somewhat gradual, like grains of sand shifting piece by piece over time to build a changing landscape quite unrecognizable from the world we once new.  For most of us living in the marketing and advertising industry though, it feels as though we were transported from Kansas to Oz over night given the enormity of the transformation and the speed of change happening in technology and information and the resulting complexity in approaching our everyday jobs. 

via participantmarketing.typepad.com

Couldn't agree more the language we choose will have a material impact on how we evolve our industry. I wonder how long it will be before I see a "Chief Conversation Officer" on business card? A title like that implies an entire set of skills and marketing objectives that transcend the traditional marketing paradigm. Questions about how brands support, activate, or better yet participate within communities in a way that actually adds value have a ways to go to be answered.

Thanks for kicking off the dialog Daina. Looking forward to being a part of the conversation!