When did it happen? Somewhere over the last five years, a significant shift happened in the relationship between customers and brands and the subsequent affect it has on marketing. In reality, the change has been somewhat gradual, like grains of sand shifting piece by piece over time to build a changing landscape quite unrecognizable from the world we once new. For most of us living in the marketing and advertising industry though, it feels as though we were transported from Kansas to Oz over night given the enormity of the transformation and the speed of change happening in technology and information and the resulting complexity in approaching our everyday jobs.
Couldn't agree more the language we choose will have a material impact on how we evolve our industry. I wonder how long it will be before I see a "Chief Conversation Officer" on business card? A title like that implies an entire set of skills and marketing objectives that transcend the traditional marketing paradigm. Questions about how brands support, activate, or better yet participate within communities in a way that actually adds value have a ways to go to be answered.
Thanks for kicking off the dialog Daina. Looking forward to being a part of the conversation!